How can I measure discount and campaign performance in Vareons?
Last verified: 2026-09-18
Discount reports in Vareons answer one question: is this promotion driving real orders, or only trimming margin without return. Always start from the tenant-wide page before drilling into a single coupon, because comparing discounts side by side reveals differences in redemption and keeps one offer from being judged in isolation. See managing discounts from the dashboard, reviewing the change history, and discount code support.
Steps for reading the reports
- Open the tenant-wide analytics page and compare usage charts by type and month to spot seasons and the most redeemed types.
- Review the discounts table ordered by redemption amount to find the offers consuming the largest share of the promotion budget.
- Open the single-coupon analytics page and check total redemptions, total discount given, and the orders that used it.
- Compare average discount per order against redemption rate to separate offers redeemed often for small values from offers redeemed rarely for large values.
- Check the last-used date to catch codes that stopped working while still marked active.
Recommended practices
- Review reports regularly after every campaign and compare with earlier campaigns before launching a new offer.
- Combine performance data with the change history to tell whether a redemption drop came from a settings edit or from expiry.
- Pause low-redemption offers or adjust their eligibility instead of leaving them active without return.
- Use average discount per order to tune offer value so it encourages purchase without harming margin.
Frequently Asked Questions
Do analytics numbers update automatically with every new order?
Yes. Order creation appends a record to the coupon redemptions log and aggregates the analytics metrics, so both the tenant-wide page and the single-coupon page reflect the latest orders without manual work from the merchant.
What is the difference between the tenant-wide analytics page and single-coupon analytics?
The tenant-wide page compares every discount with usage charts by type and month plus a table ordered by redemption amount, while the single-coupon page focuses on detailed metrics for one offer such as total redemptions, total discount given, using orders, average discount per order, and redemption rate.
How do I spot from the reports that a discount code stopped working?
Check the last-used date on the coupon page. When redemptions stop suddenly while the code stays active, open the change history to learn whether settings were edited, the status changed, or validity ended, then reactivate the code or adjust its conditions.